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Yellow amaranth

Helichrysum stoechas · Asteraceae

The gardener's calendar

The right move for September

Ideal time to plant yellow amaranth: set it out when the soil is neither frozen nor waterlogged, and water generously as it establishes.

JFMAMJJASOND Planting

ID card

Scientific name
Helichrysum stoechas
Family
Asteraceae
Foliage
Evergreen, grey-green, fine and aromatic
Flowering
May to September, golden yellow flowers
Adult size
30 to 60 cm tall, spreading habit
Hardiness
Down to -5°C, prefers mild winters
Growth
Fast
Origin
Mediterranean Basin and Middle East

Care

Light

Immortelle requires a very sunny location, at least 6 to 8 hours of direct sunlight daily. It tolerates hot and airy exposures very well. Avoid partial shade which would weaken the plant and reduce flowering.

Watering

Water moderately, allowing the soil to dry between waterings. Once established, this Mediterranean plant tolerates drought very well and needs little water. Reduce watering even further in winter. Beware of overwatering which causes root rot.

Soil

Well-drained and rather poor soil is ideal: light potting mix mixed with sand or gravel. Immortelle hates heavy, wet soils. If your soil is compact, improve drainage before planting.

Pruning and cutting

Prune lightly after flowering to maintain a compact, bushy shape. Pinch young shoots in spring to encourage branching. Faded flowers can be cut fresh for drying: they retain their colour and shape for a long time.

Fertiliser

Apply balanced or low-nitrogen fertiliser in spring, once or twice during the growing season. An established plant in good soil needs very little. Avoid excess nitrogen which would promote foliage at the expense of flowering.

Diseases and pests

Immortelle is generally very resistant. The main risk is root rot if the soil is too wet or watering is excessive. Indoors or in humid conditions, watch out for powdery mildew: ensure good air circulation and avoid wetting the foliage.

Did you know?

Immortelle gets its name from its remarkable ability to keep its flowers intact for months or even years once dried. The ancient Greeks and Romans already revered it, associating it with eternity. Its historical use in phytotherapy and perfumery dates back to antiquity, and it remains highly prized for dried flower arrangements and traditional Mediterranean aromatherapy.

Where to buy it

Plant in spring or early autumn, avoiding spells of intense heat. Pick a plant with healthy foliage and roots that are not exposed. Best time: March, April, May, September.

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Tips generated and checked by Viridia — adapt them to your local climate.